During my time as Social Media Director at Freshwire (later part of FleishmanHillard), I was proud to be a part of a digital marketing thought leadership series called The Content Brief. At its height, it included a Tumblr blog (which I maintained/curated), as well as a weekly video series and a weekly newsletter. I was responsible for ideating and scripting the series, which broke down current news and trends into roughly 60-second episodes. A few of my favorites below:
For the newsletter, I curated a handful of top news and opinion items for the week and identified a topic for a brief blog post that I wrote for each edition, giving voice to our take on what was going on:
A Brand With a Purpose Is Hard to Ignore
The Quantified Fish and Your Brand